Corona

Worked as a Creative Director alongside the incredible team at Observatory CAA for this commercial and experiential campaign with Corona Mexico. It features a collaboration between Corona, legendary Mexican artist Pedro Friedeberg and actor Gael Garcia Bernal, the campaign captures the parallel histories Mexico and Corona through mural, photography and stop motion mediums.

MADE FOR THE MEXICAN MARKET, FEATURING AN EPIC STOP-MOTION JOURNEY THROUGH THE DEEP HISTORY OF BOTH MEXICO AND ICONIC BEER CORONA, THIS SPANISH-LANGUAGE SHORT IS THE CENTER OF THE BRAND'S MOST SUCCESSFUL CAMPAIGN IN ITS 100-YEAR HISTORY.